What’s the deal with Texas suing Google?

So what happened? 

Texas and nine other Republican-led states have filed an antitrust lawsuit against Google, alleging that the company has monopolized digital advertising—including through anti-competitive agreements with Facebook. 

Google, the suit alleges,  not only connects ad buyers and sellers, it operates the exchange and manipulates the rules and algorithms to favor its own results. This makes Google “the pitcher, catcher, batter and umpire, all at the same time,” the Texas attorney general claimed in his announcement

How does the lawsuit claim Google and Facebook conspired? 

The lawsuit describes backroom agreements between Google and Facebook, codenamed after Star Wars characters, to manipulate ad auctions in a way that would benefit the two rivals. (The code name itself was redacted, though the Wall Street Journal has since revealed it as “Jedi Blue”.)

“Any collaboration between two competitors of such…

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