Waste Is A Design Flaw: Rubicon Taps Technology To Help Businesses And Governments Save Money And Go Zero-Waste

As more people and companies pursue a zero-waste future — looking to reduce what they dispose of and maximize the reuse of materials — and expectations around ESG reporting grow, a new industry has emerged that uses software and other technology to advance these goals.

One leader in the growing zero-waste field is Rubicon, founded by Nate Morris, who serves as Chairman and CEO. The Lexington, Kentucky and New York City-based company was born from his combined interests in public policy, the environment, and the application of technology solutions to solve complex problems. Now, he and the rest of the Rubicon team enables businesses and governments to reduce their waste and manage their recycling while also finding ways to…

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