Vaccines Need Effective Messengers

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Getting the science right is only one element of having coronavirus vaccines be successful. People must also trust them, and that requires an effective communications mobilization.

My colleague Davey Alba co-wrote an article on Tuesday about a recent increase in misleading claims about vaccines for the coronavirus. She spoke with me about the challenge for health professionals and others to spread the message about vaccines’ effectiveness and safety and the role of internet companies in slowing misleading information.

Shira: You can’t blame people for being cautious about new vaccines to prevent a virus that scientists don’t completely understand yet.

Davey: Absolutely not. I want to distinguish between misinformation narratives and the understandable caution that we all have about new vaccines.

Here’s an example. Regulators are keeping tabs on whether the Pfizer coronavirus vaccine…

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