E-commerce sales are set to reach almost $4 trillion by the end of this year, indicating the extent to which cutting-edge technologies are vital for brands wishing to rise victorious over competitors. Some of the most important technologies ruling marketing and branding are artificial intelligence (AI), the use of multi-touch attribution models, and virtual reality marketing. How are these technologies changing marketing strategies, and how can you leverage their power to take your brand to the next level?
AI And Digital Marketing
Companies across a wide array of industries are honing their digital marketing strategies through AI, Customer Relationship Management (CRM), and big data technology. Dedicated software programs collect user information, gaining vital insights regarding customers’ product preferences, the type of content they wish to consume, their page preferences, and more. The data gleaned enables…