Successful packaging means getting smart; in the materials used, the way items are packed and the technology tracking deliveries. But is it enough to meet the demands of environmentally-conscious customers? Michelle Mooney investigates.
In September Amazon, the world’s largest e-commerce business, launched a waste reduction initiative to limit excess packaging and make sustainably manufactured products more easily accessible. As part of its ‘Climate Pledge Friendly’ initiative, various grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories, will be clearly labelled as sustainable in search results.
As part of the Climate Pledge Friendly initiative, Amazon is also starting its ‘Compact by Design’ programme, which identifies products that have a more efficient design. This includes the removal of excess air for products that require less packaging, making…