AUSTIN, Texas—The largest ever connected television (CTV) ad fraud operation has been exposed by Oracle after involving 28.8 million U.S. households, 3,600 apps and 3,400 CTV devices.
Dubbed “StreamScam,” the fraud exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. It did so by spoofing more than 28.8 million valid household IP addresses.
The previous largest CTV ad fraud was “ICEBUCKET,” which involved 2 million household IP addresses, 300 app IDs and 1,000 CTV device IDs.
PLUS: OTT, CTV Will Help Fuel TV Advertising in 2021 BIA Projects
Server-Side Ad Insertion technology was the primary way StreamCam perpetrators conducted their fraud, according to Oracle. SSAI combines content and ads into a single video stream that can play with no delays on end-user devices. Oracle found that StreamScam perpetrators built a network of servers that sent ad impression…
Comments are closed, but trackbacks and pingbacks are open.