How Samsung’s reach and technology offers something genuinely unique in the cluttered CTV market

By the end of the tumultuous, pandemic-stricken first half of 2020 which saw so many people around Europe forced to stay at home, the appetite for SVOD (Subscription Video On Demand) services was waning as the interest in AVOD (Advertising-based Video On Demand) services increased to a record high. That AVOD audience more than doubled in the period, with the time spent watching AVOD showing astonishing growth of more than 33% – that’s over one hour and 39 minutes a day. A remarkable 54% of all streamers were accessing AVOD services on Samsung Smart TVs.

These are the standout headline statistics to emerge from a video interview (via a Samsung Smart TV, of course) with Emma-Lou Wagstaff, the evangelical head of programmatic sales at Samsung Advertising. Wagstaff, who was in conversation with The Drum’s co-founder Gordon Young, was addressing the topic of CTV (Connected Television), a subject on everyone’s lips in media. As we…

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