Facebook’s attempt to vilify Apple looks like sour grapes

Never afraid of a challenge, Facebook appears to have embarked on a campaign to convince the world to hate Apple, love targeted advertising, and believe the social network when it says it is doing it all out of a desire to defend small businesses.

On Wednesday, the company launched a series of full-page newspaper adverts and a press conference where the company put forward small businesses who said they relied on app-tracking to find customers. It also announced it would be siding with the Fortnite developer Epic Games in the latter’s lawsuit over control of the iOS App Store.

The point of contention is a feature coming to iPhones in the new year that will require developers to ask for permission before they can track what users do across apps. Apple says the feature, which was originally slated for launch in October before being delayed in order to allow advertisers time to cope, is necessary to protect user privacy; it comes alongside…

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