Verizon Media will develop first of its kind VR experience for live sports viewing as part of deal with Entain
New YouGov Research Reveals interactivity and social media are transforming Gaming and Entertainment
LONDON, Dec. 17, 2020 /PRNewswire/ — Verizon Media, the global media and technology company and Entain plc (LSE: ENT), the international sports-betting and gaming operator (formerly known as GVC Holdings), today announced a global innovation alliance to develop new opportunities across interactive sports and entertainment. Entain brands include Ladbrokes, bwin, partypoker, and BetMGM in the United States, which is co-owned with MGM Resorts.
The new alliance coincides with initial findings from new research for Entain by YouGov, revealing that the use of technology is increasingly shaping consumer behaviours in gaming and entertainment around the world, notably in the United States and Australia. Social media has become…