Building a self-driving car that people can trust

Over the past year, we’ve seen a rise in robotaxis and autonomous vehicle use. Companies such as Waymo, Cruise, and Baidu have all made strong headway as industry pioneers. In China specifically, 2020 headlines regularly featured major autonomous vehicle announcements, such as the public launch of Baidu Apollo robotaxi services in the cities of Beijing, Changsha, and Cangzhou.

But despite the increasing visibility of robotaxis and the public’s broader exposure to autonomous vehicle technology, many people remain hesitant about the safety of self-driving cars. Nearly three in four Americans say autonomous vehicle technology “is not ready for primetime,” according to a poll from Partners for Automated Vehicle Education (PAVE). Nearly half (48%) say they would never get in a taxi or ride-sharing vehicle that was self-driving.

Building trust between human passengers and self-driving cars is fundamental to the public’s use…

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