Broadbeam Media Unveils Proprietary Technology Platform

“We are excited to unveil Optics, a one-of-a-kind technology platform as yet another option we can lean into when working with clients to provide the most efficient media buys,” said Alex Sapoznikov, Executive Vice President, Analytics and Data Strategy, Broadbeam Media. “Optics enables our client teams to make faster and smarter buying decisions by instantly accessing the most current and thorough consumer, ratings and performance data.”

The Optics algorithm is fully customizable by weighting client-specific goals across key factors including:

  • Quality
  • Efficiency
  • Response
  • Velocity
  • Potential

“As marketers who turn insights into action, we are excited to work with Broadbeam Media leveraging the power of this new system to get more value out of our media,” said Andy Dischmann, Founder and Chief Strategy Officer at One Partners, “As media gets more complicated and more expensive, Optics helps us get more for less.”

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