He added: “I think media is a very simple business that people tend to overcomplicate.”
Mr. Williams, who grew up in a Florida beach town and played on the golf team at Washington and Lee University, will continue to run the site — which will be renamed Axios Charlotte — after Axios takes control. He will also be the general manager of Axios’s local news effort.
Axios has excelled by covering topics important to power centers — Washington, Wall Street, Silicon Valley — and its newsletters have attracted sponsorship dollars from corporations that hope to influence legislators and decision makers. Facebook, for example, which is under fire from both sides of the political aisle, is a sponsor of “Axios A.M.,” its largest newsletter.
Axios expects to top $61 million in revenue this year — a 40 percent bump over last year — and remain profitable, said two people with knowledge of its finances. The company has 1.4 million email subscribers and has raised about $57…