Amorepacific Receives CES 2021 Innovation Award for Customized Lip Makeup Manufacturing Technology

‘Lip Factory by Color Tailor’ is an integrated online-offline lip makeup manufacturing system. It utilizes the AI-based mobile application ‘Color Tailor’ developed by Amorepacific. The application uses a deep-learning algorithm to analyze users’ facial features, recommending customized colors. The pigment dispensing system’ Lip Factory’ then can manufacture the customized color product immediately on-site. In total, the ‘Lip Factory by Color Tailor’ can recommend and produce over 2,000 shades of lip color makeup.

With Amorepacific’s award-winning system, customers can find and customize their lip makeup colors and have their bespoke products created right on site. The advanced manufacturing technology precisely mixes various pigments to produce the exact color of choice quickly and safely. Amorepacific launched the service at its flagship store, ‘Amore Seongsu,’ located in Seoul, Korea, in August 2020. Amorepacific plans to further…

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