A question of mindset: Why business leaders must engage with technology, even if they don’t understand it

Contemporary business thinking argues that IT is now so fundamental to commercial success that it should govern how companies are run, how they prioritize investment, even how they describe themselves.

Take Uber, for instance, which for many isn’t a disruptive transportation or delivery business, it’s a tech company. Similarly, Amazon isn’t primarily a retailer, it’s a technology company – the list goes on. Everything from banks and food companies to manufacturers and utilities now position themselves as completely tech-led. It drives their innovation, product and service development, customer experience, sales and even organizational culture. Success, we are told – and even business survival – depends on adopting the concept and practice of digital transformation.

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